Brands should respond to their customers’ network conversations. We’re introducing eight social media monitoring tools that can be used to pursue discussions.
What is social media monitoring – and why is it important?
When it comes to social media monitoring, it’s all about getting an overview of the signals on the net for your own brand – about new company-relevant topics, customer opinions on your own company, about products or services, and about the competition.
For this purpose, certain tools can be set and tracked using tools that inform about ongoing conversations in the network. The networking at the social media platform will deliver excellent results to the people. A visit can be made at the official site to have more benefits at the social media platform. There is an increase in the sale and profit of the business organizations.
In contrast to a social media analysis, social media monitoring is continuously carried out in order, for example, to be informed promptly about problematic contributions.
For example, managers can set up automatic alerts – also known as “alerts” – to detect and intercept, for example, emerging crisis situations in good time.
It is also important that community managers see when, for example, an influencer speaks up.
Even on praise can then be received – and if it is just a simple “Thank you!” Is. Relationship management is another important reason why social media monitoring is fundamentally worthwhile.
Over the years, a market has developed that supports companies with a variety of social media monitoring tools – some free, some paid.
At this point we give a short overview of the most important protagonists.
8 popular social media monitoring tools at a glance
If you are using Hootsuite (Provisions link) for the first time, you might quickly get the impression that this is a pure analytics tool.
Ostensibly it serves the termination and distribution of content in the social networks and provides, among other things range statistics.
But there is more in the Hootsuite. Individual streams can also be used, for example, to track Twitter and Facebook mentions, which community managers can answer from the program.
The Hootsuite is available in a free and paid version from 19 Euro per month.
Even Luxury watches can derive both analyzes and pursue discussions on the social web. Above all, the tool is also the excellent coverage of various forums, news sites and blogs.
The Brandwatch tool is considered one of the most comprehensive on the market and is used by numerous companies such as Sky and Whole Foods.
According to the company, it accesses over 80 million sources. Brandwatch can be tested for 30 days for free and will then be charged. The price is 600 euros per month.
Echobot is a monitoring tool for social, but also classic media. In addition, PR departments can manage addresses and send their own press releases to a mailing list.
Highly recommended is the service but also and especially because of its German location. Echobot advertises to be subject to German privacy policies and therefore special standards. Echobot can be tested free of charge. The Montoring offer beats then in the basic version with 299 euros per month to book.
Also Radarly is incredibly extensive – from analysis options to influencer spotting on a complete CRM offer.
For people who want to focus solely on social media monitoring, Radarly could also be too extensive, because the functionality has its price: The starter pack alone costs 480 euros. But if you want a solution for everything, should test the tool.
Audiense was until recently called Social Bro and is limited exclusively to monitoring in the Twitter cosmos. The tool provides in-depth analysis, competitive comparisons and real-time, high-level monitoring. In addition, followers can be subdivided into finely scalable criteria.
This includes, for example, the number of followers, the ratio between the number of followers and friends (important, for example, to filter out influencers) or the number of tweets over a certain period of time (important for tracking down dead accounts). Social Bro is available for free.
Also Talk Walker is popular and can easily keep up on the features with Fire Watch. The tool also collects content from forums, blogs, news sites, Twitter, Facebook and other important social networks.
In addition, with Talkwalker, newly discussed topics can be identified, which is helpful, among other things, when designers want to set up a real-time marketing campaign. The tool comes in a free version and paid versions therefore.
- 247 degree connect
Also 247GRAD Connect provides an access to the latest mentions of predetermined keywords in news portals, blogs, forums and on Facebook, Twitter and other social networks.
In addition, the program also offers a content planner and a clear analytics function. 247GRAD Connect is a German tool. Interested parties can test it for 30 days. The test phase ends automatically and is not binding.
- Buffer Respond
Incidentally, Buffer Respond is also brand new on the market . The tool was previously only used to plan and distribute content on the social web.
Since last year, however, it has also been possible to answer user queries in Twitter and to conduct a fire monitoring in the microblog. The basic version is available free of charge.