Does Pinterest Have Marketing Value? Plus 10 Tips for Success

It is very easy to find a conversation about the marketing value of Pinterest, the visual network, or as they Buy Instagram Views for Instagram. In many of these conversations, someone represents the opinion that Pinterest has little to no value for marketing and someone else represents the view that Pinterest is critical to effective marketing. Before you decide to include or exclude Pinterest, there are new insights that might affect your decision.

Pinning down the number of Pinterest users is challenging. An article published in Forbes magazine in June of 2014 reported that according to Ahalogy’s (Pinterest’s marketing firm) data, Pinterest had about 53 monthly active users in the U.S. (http://www.forbes.com/sites/jeffbercovici/2014/06/24/still-more-data-shows-pinterest-passing-twitter-in-popularity/) Of course, as a privately held company, Pinterest is not required to publish membership data. This estimate appears to reflect the most recent estimate of users.

Here are some reliable numbers from the just-released Pew Research Center ‘s Social Media Report:

  • 13% of online men use Pinterest (these numbers have doubled in recent months).
  • 52% of users visit less than once each week.

Pinterest is typically used by consumers for “shopping inspiration.” Users of the site browse for new products and ideas before making purchases. While browsing, they review product/service information, compare photos of similar products, research opinions of friends and family members and colleagues. Pinterest began with a predominantly female audience, yet the number of male users has been climbing steadily. In fact, the number of male users doubled in recent months.

Here are some demographic insights into the Pinterest membership:

  • The percentage of online adult women that use Pinterest increased from 33% in 2013 to 42% in 2014.
  • The percentage of online adult men that use Pinterest increased from 8% in 2013 to 13% in 2014.
  • The number of white, non-Hispanic users increased from 21% of online non-Hispanic adults in 2013 to 32% in 2014. This is a very significant increase.
  • The number of Hispanic users increased from 18% on online Hispanic adults in 2013 to 21% in 2014.
  • However, of online black non-Hispanic adults, users dropped from 20% in 2013 to 12% in 2014.
  • The just-released Pew Social Media study documented modest growth among 18 – 29-year-olds and 30 – 49-year-olds. Significant growth was documented among Internet users aged 50 – 64 (from 14% to 27%), and those aged 65 and over (from 9% to 17%).
  • The percentage of Internet users living in rural areas jumped from 17% in 2013 to 30% in 2014.

Pinterest currently drives more referral shopping traffic than any other social media platform. Pinterest is the number two source of all social media traffic for Buzzfeed.

  • Do not underestimate the value of Pinterest marketing for any business.
  • Make all content shared on Pinterest interesting by using images people will be eager to pin or re-pin.
  • Include many types of images, photos, and videos.
  • Use your focus keywords in descriptions and captions for images.
  • Be creative in showing your products and/or services on Pinterest.
  • Show how your products are used in an appropriate context.
  • Remember that people might be seeing older pins, and set up redirects for any items you have stopped selling or making.
  • Don’t be afraid to think creatively when developing your board strategy.
  • Regardless of the type of products and/or services you pin, make the images and the boards as visual interest and compelling as possible.

7 Ways On How To Have a Better Approach In Instagram Marketing

Do you have any idea on different ways to a better marketing approach in Instagram? Nowadays, Instagram is one of the most famous social networks in the world of social media. But how will you apply the different ways to a better marketing approach in Instagram and to your business? Later on, you will know the simple ways and every detail to a better approach in Instagram marketing.

Isn’t it amazing that if you have a Instagram account, you will know everything what is going on (especially on what is happening in our world), different news about artists and newscasters, and different online businesses and websites that are linking back to their sites.

Using hashtags can help others who are requesting to see the opinion of others. It is also a way to communicate with your followers, and that’s it! In those ways, you can apply the ways to a better approach in Instagram marketing. However, below are the detailed information and steps on how to have a better approach in Instagram marketing.

In Instagram, you must choose followers. They are the ones whom you will actually share your knowledge with and give different updates to. They can surely help you to have a better marketing approach especially to your business.

At first, one might think that anyone who has a Instagram account will follow him/her but in social media, it is not easy to gain trust. You yourself may ask from time to time if you should trust people in social media. Sometimes, you need to think that you are doing this as part of marketing approach or tactics to get the trust of your followers.

You can also follow the Instagram accounts of those persons who have similar approach with yours and those you can talk to. Follower wonk helps you search Instagram bios and dig deeper on Instagram analytics. 

How do classifying different Instagram accounts a form of better marketing approach? You can use different tools on how you will organize Instagram accounts, like Tweetdeck and Hootsuite. These tools will surely help you on how you can organize your Twitter accounts. You can choose which Instagram accounts you want to display on your news feed.

The main tactics in classifying accounts are choosing the knowledgeable topics that you particularly care about, posts that will really help you, and followers who communicate with you and getting updated with them. Just always think that you are doing this as part of your business strategies and one of the marketing approaches that you want to achieve! You may also want to consider to buy Instagram followers and get instant fame on Instagram for your business. Instagram is now considered as one of the powerful tools used in promoting brands and services. This is also less costly than traditional marketing.

There will be a time when you need to block those irrelevant Instagram accounts. These are the Instagram accounts that you do not need to see especially on your news feed because these are not knowledgeable and because these prevent you to get some updates that you need to know. Like in Facebook, there are some followers who will approach you to like a page or to add a friend. Those are spammy accounts.

In Instagram there are also spammy and even fake accounts. If these spammy accounts follow you, do not think twice. Block them right away. Sproutsocial offers Cleanup features that can track people who are connected to you about their irregular usage which is really helpful in determining if the account is active or not.

  • Make the things you share in Instagram more efficient

How to make the different things that you share in your Instagram account more efficient? And how will you prove that this sharing of Tweets is a better marketing approach?

First if you Tweet, make sure it is knowledgeable and that they will get something from you—something inspiring that they can get an idea or they will learn something from you. Second, do not post anything that is not related to your plan. What this means is that you must share your thoughts on your business. You are sharing your thoughts or you are Tweeting because you want to advertise something. You just want to share your ideas. Just always make sure to post something knowledgeable. This is one of the different ways to have a better marketing approach on different social networking sites, not just on Instagram.

Hashtag was introduced in Internet Relay Chat’s (IRC’s). They become popular on Instagram. They were initially called Tweet chats. But, how can hashtags improve your marketing approach in Instagram?

Nowadays, hashtags are everywhere. They’re in Instagram, Facebook, Pinterest, and Google+. Every time you Tweet, it is good and it is possible to make a hashtags. Make sure you use hashtags that can really help your tactics. How? You can create your own hashtag, like your company name, tagline, or brand name. You can use this as your campaign hashtag which can help you advertise your business right away.

How do you apply your marketing approach on sharing links back to your business website? In this way, you can share your thoughts or an idea and you must also include a link to complete and know what it is all about. It’s better to shorten your links before you share it to your Instagram account, because in Instagram, you should create a Post consisting of 140 characters per tweet. Bit.ly can help you with shortening your URL for free.

  • Communicate and be helpful to your followers

This is the best thing to do to your Instagram marketing approach. Communicate to your audience and be helpful. How? If your followers are asking about your idea, communicate with them and inspire them. The main idea is to break the audience into smaller groups and then target your approach to each group based on them.

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